How B2B-Focused Fintechs Price their Programs
Published in
11 min readApr 9, 2024
Next to building product, finalizing a pricing strategy that benefits both customers and fintech platforms becomes the most challenging feat.
There’s often no precedent or benchmark in the market for B2B companies. Somewhere between ‘trial & error’ and ‘start high, then discount’ is a sweet spot of what the market will allow AND revenue targets.
