Pricing Strategy for B2B-Focused Fintechs

Next to building product, finalizing a pricing strategy that benefits both customers and fintech platforms is becomes the most challenging feat.

There’s often no precedent or benchmark in the market for B2B companies. Somewhere between ‘trial & error’ and ‘start high, then discount’ is a sweet spot of what the market will allow AND revenue targets.

There are many ways to price a product in financial services — fixed monthly fee (per product, per user), pay-as-you-go (usage based on transacting activity, as a % or flat fee), and…