Why Embedded Finance is the Future of Banking-as-a-Service (BaaS)

William U. Morales
Fintechtris
Published in
6 min readAug 26, 2023

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For those outside of the financial services industry, Embedded Finance sounds like an opaque concept.

The reality is that it’s actually something we’re all familiar with in some form.

Requesting a ride from Uber or ordering from Doordash. Driving for Uber or Doordash — and getting paid instantly.

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William U. Morales
Fintechtris

More than innovation in financial services — covering the next generation in FinTech and Banking. Content, strategic partnerships, and growth @FinTechtris