Why We Need Differentiation in FinTech (Now)

For the numerous fintech startups that built and launched their program in the last decade, paid acquisition channels (marketing, ads, signup bonus) was a pivotal starting point.

If the startup started to see traction with user growth, finding lower cost ways to acquire customers became the priority. The challenge becomes scaling down the customer acquisition cost as user volume goes up.

Once growth marketing channels begin to deliver minimal gains, its time for startups to dig in on what makes their company, platform, and…